Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story?
At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think. The hardest part of all is figuring out where to start.
In this presentation, Jonathon Colman shares an approach and a few tools that make it easier to write a great onboarding experience.
Jonathon Colman is the UX content design lead for Intercom in Dublin, Ireland.
Previously, he was the UX content strategy lead for Facebook Marketplace, managing a team that helped people connect with each other through commerce. Before that, he was the principal user experience architect at REI and managed global digital marketing for The Nature Conservancy. He also served overseas in the Peace Corps in Burkina Faso, West Africa and worked in conservation nonprofits for almost a decade.
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