Web Directions Summit 2019

Session Details

Jonathon Colman

A content-first approach to product onboarding

Jonathon Colman UX content design lead Intercom

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story?

At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think. The hardest part of all is figuring out where to start.

In this presentation, Jonathon Colman shares an approach and a few tools that make it easier to write a great onboarding experience.

Jonathon Colman

Jonathon Colman is the UX content design lead for Intercom in Dublin, Ireland.

Previously, he was the UX content strategy lead for Facebook Marketplace, managing a team that helped people connect with each other through commerce. Before that, he was the principal user experience architect at REI and managed global digital marketing for The Nature Conservancy. He also served overseas in the Peace Corps in Burkina Faso, West Africa and worked in conservation nonprofits for almost a decade.

Don't miss your chance to see Jonathon Colman and many other inspiring speakers at Web Directions Summit 19.

Tickets start at $1195, for two in-depth days with the world's leading web professionals.

Register Now

A conference for the whole team–featuring product, design and front end engineering tracks.

Register Now

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.