In the early days of the Web we helped shape the industry in Australia, bringing together the leaders who went on to create companies like Canva, Campaign Monitor and countless others.

Now as AI begins to transform society as the Web has done, we're doing it again.

Join us at the start of this journey.

crowd member taking photo of speaker on stage with their phone. Speaker is blurred.

Get up to speed with the generative AI revolution

For almost 20 years Web Directions has helped web and digital professionals stay up to date with the technologies and practices of delivering world class experiences.

We've long covered AI and machine learning at our conferences and started Web Directions AI in 2017. In 2023, we'll dive deep into generative AI, and the opportunities for business, marketing, the creative professions and beyond.

Join us in Sydney very soon.


Why attend?

Generative AI is already having profound impacts across industries and professions, and we're only at the beginning of what it's fair to call without hyperbole a revolution.

At Web Directions AI we'll cover the technologies and use cases, the opportunities and challenges of generative AI, with experienced experts not talking heads and 'thought leaders'.

Plus we'll be showcasing relevant research, and early stage companies developing related technologies here in Australia, as well as products and solutions relevant to you.

Who's it for?

Web Directions AI is designed for

  • professionals who currently use, or who are investigating using generative AI in their professional practice
  • decision makers using or evaluating the use of these technologies in their organisations

We'll help you

  • better understand the technologies and products relevant to your use cases, role and industries
  • develop a roadmap for adopting generative AI in your roles and organisations
  • avoid the hype and hone in on what is achievable and valuable today and the near future
  • LLMs
  • GPT
  • Machine Vision
  • Recommender systems
  • platforms
  • business
  • marketing
  • investing in AI
  • prompting
  • research
  • inspiration
  • connection

Get aboard the train

Register for AI and get your seat on the most important train since the iPhone, the Web, or maybe even the silicon chip!

Choose your ticket

Add a pass to Web Directions Summit at an amazing price.

Web Directions AI

  • $395 early bird ends June 30th
  • $595 late bird
  • Register

Web Directions AI + Web Directions Summit

  • $1495 early bird ends June 30th
  • $1695 late bird
  • Register

Web Directions AI
July 21st

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Web Directions AI on demand videos

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Web Directions Summit
October 26th & 27th

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Keep up to date with Announcements

Registrations will be open soon. Want to keep up to date with news about Web Directions AI? Let us know below and we'll email you as things develop. And why not follow us on Twitter?

Get noticed at AI


  • Do you provide platforms, tools and technologies for working with AI?
  • Are you a venture fund looking to invest in AI based startups?
  • Do you provide consulting and services to companies looking to leverage AI?

Partner with Web Directions AI to connect with the right people.

Download Details

(no we won't make you fill in a form and harvest your brain)


Are you a startup working in the AI space looking to showcase your work to an enthusiastic crowd of decision makers and early adopters in business, development and the creative professions?

Apply for a free place in our AI startup showcase.

Apply Now


Doing research on LLMs, machine learning, machine vision, recommender systems, or related areas that may be of interest to our attendees? If so, we'd love to showcase your research at Web Directions AI.

Apply for a free place in our AI research showcase.

Apply Now

Keen to speak at AI?

If you're keen to speak at AI (or one of our other events in 2023), we'd love to hear from you. CFPs are open now, closing May 31st

Read all the details about what we're looking for and what we offer speakers.

Learn more and apply!

Henri Helvetica Speaking

Web Directions Summit 2023

Sydney, October 26th & 27th, 2023

Our legendary Web Directions Summit returns in-person, October 26th & 27th, bigger and better than ever.

In 2023, we'll feature brand new product and growth marketing, and design systems tracks, alongside our front end dev, react ecosystem, content design product design, and product management tracks.

Learn More

Web Directions Conffab

Stream nearly 1,000 presentations from hundreds of world leading experts at 45 conferences…and counting

With free and paid levels, keep up to date with all that's happening in our industry at your own pace.

Subscribe Now Learn More

About Us

Co-founded and now run by John Allsopp, Web Directions has for over 15 years brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, product managers indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

And, our annual extravaganza, Web Directions Summit returns to Sydney in October 2023, bigger and better than ever.

vignettes from our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for nearly 30 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.