Web Directions Product 2019 Australia's conference for product professionals

Session Details

Tom Dupuche

The power of an individual product strategy, and how it helps with everything.

Tom Dupuche Product Manager, Payments MessageMedia

While the majority of businesses have a clearly defined and articulated business and overarching product strategy, often this is not translated to an individual product strategy. Instead we jump straight to relentless product delivery - without clarity on the end goal and how to get there.

In this presentation I'll talk about three key areas:

  1. Individual product strategies - where they fit in and who owns them (hint: it's gonna be the product manager).
  2. What a great strategy looks like and how it informs every decision a product manager makes.

    I'll bring to life an individual product strategy as the ultimate tool to align and manage CEOs, executives, sales and marketing teams - in fact the whole company.

  3. How it informs goals, team resourcing, budgets and roadmaps. And importantly how it allows you to say 'no' nicely.
  4. Practical tips on how to take ownership of your product strategy and get the whole company aligned.

Tom Dupuche

Tom Dupuche is Product Manager with consulting, corporate and start-up experience in a range of industries. Passionate about delivering great customer experiences by creating simple solutions, Tom is Payments Product Manager bringing to market FlickPay.

Don't miss your chance to see Tom Dupuche and many other inspiring speakers at Product 19.

Tickets start at $1195, for two in-depth days with the world's leading product professionals.

Register Now

Australia's conference for Product professionals

Register Now

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.