Web Directions Design 2018 The Design conference

Session Details

Sally Bagshaw

Beyond words: using content strategy for better UX

Sally Bagshaw Founder Snappy Sentences

We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products.

In this session, Sally will share some practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.

Sally Bagshaw

Sally Bagshaw. is a word-nerdy copywriter and content strategist from Brisbane, Australia who loves to write.

Since establishing Snappy Sentences she's had a variety of clients, and have written many websites, brochures and publications.

When she's not writing for clients you can find her on Twitter, at Interactive Minds and Networx events, hosting Brisbane Content Strategy Group meetups or writing about content strategy.

Don't miss your chance to see Sally Bagshaw and many other inspiring speakers at Design 18.

Tickets start at $999, for two in-depth days with the world's leading design experts.

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Australia's design conference.

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What is Design?

Australia's complete digital design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

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Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

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