Web Directions Design 2018 The Design conference

Session Details

Trace Byrd

Illustrating Balanced and Inclusive Teams

Sara VanSlyke & Trace Byrd Designers Atlassian

The influence of brands on society can’t be underestimated. The technology industry in particular is extremely unbalanced when it comes to diversity, and there is little doubt that a lack of representation in tech brands plays a role — if people don't see themselves represented in tech branding, it’s unlikely they’d consider tech a welcoming place to work.

As a member of the technology community, Atlassian realized its responsibility to depict a more diverse and inclusive vision of collaboration. The Creative Team addressed this opportunity in a number of ways as part of a major brand refresh and found that illustration could be an especially powerful tool to support their effort.

In this session, Sara and Trace from Atlassian, discuss their journey towards creating an illustration system that reflects more inclusive teamwork. They will share some of the challenges they’ve encountered in building a representative brand and lessons they’ve learned along the way.

Sara VanSlyke

Sara VanSlyke is a visual designer based in San Francisco. She currently works as a Design Lead at Atlassian, focusing on complex, systemic brand problems to make them meaningful and consistent across every touchpoint.

Trace Byrd

Trace Byrd is a illustrator turned designer turned illustrator from Oregon living in San Francisco. He currently works a brand designer at Atlassian, helping define the way they tell stories about teamwork and technology.

Don't miss your chance to see David Herse and many other inspiring speakers at Design 18.

Tickets start at $999, for two in-depth days with the world's leading design experts.

Register Now

Australia's design conference.

Register Now

What is Design?

Australia's complete digital design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

Register Now

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.