The World's Worst Date
Anna Harrison Founder and CEO RAMMP
Dr Anna Harrison is a top-ranked Digital Technology Advisor, Author and CEO and Founder of RAMMP. RAMMP automates the patented process that Anna has used to help 100+ of New Zealand’s best exporting and emerging brands significantly improve conversion rates and brand loyalty.
Supported by successes across Europe, Asia and the USA, Anna’s work will help you remove your reliance on luck in the future success of your brand. Her latest work, Digital Brand Romance, is available from Business Expert Press.
The World's Worst Date
Most of us can easily think of things we would never do on a First Date, and yet, although we know these things in real life, we forget them when we start to design products and services and interactions in digital spaces. You see, and experience the same patterns everywhere. We know how to build lasting relationships in real life, and yet we violate these rules when we step into a digital space.
That e-commerce store with 10 popups and offers, the SaaS website screaming to book a demo, the brand story that forgets that it’s not actually about your brand at all… all of these things are relationship killers - and the reason why most brands have incredibly and consistently low conversion rates.
Join Anna Harrison, in this relationship counselling session for products and services, and their users (and you could win a signed first-edition copies of Digital Brand Romance, or even a session with Anna for your team).