Web Directions Summit 2017

Session Details

Rona Shaanan

Disruptive Design: The designer as an agent of change

Rona Shaanan Senior UX Designer Data61

Design-driven companies show 10-year returns of a remarkable 219% over that of the S&P 500 Index. Yet the majority of technological companies in 2017 are still behind.

In this talk, Rona will explore the role of the 'lonely' designer. The one who's been hired to make a difference for an engineering-driven organisation. As a designer who's been in that position over the past 5 years, she will talk about the challenges and opportunities, and share some useful strategies she's found along the way, to truly make a difference.

Rona Shaanan

A product designer from Tel Aviv, now based in Brisbane, Rona Shaanan has over 10 years experience in the technology industry, moving the needle for start-ups in various spaces including education, enterprise network and agriculture. She is currently a senior designer at Data61|CSIRO and secretly developing a super-cool web/tv project.

Don't miss your chance to see Rona Shaanan and many other inspiring speakers at Web Directions Summit.

Tickets start at $999, for two in-depth days with the world's leading product, design and engineering experts.

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Two big tracks, one Product/Design, one Developer focused, plus stellar keynotes and much more.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

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