Web Directions Summit 2017

Session Details

Sarah Pulis

Designing for extremes

Sarah Pulis Co-founder Intopia

Are you an average user? Does your environment stay the same? Do your energy levels or emotional state change, affecting how you interact with the world?The average user does not exist. The average user is a combination of all users that often overlooks that we are all unique, with our own needs and preferences. Some of those needs and preferences stay the same. And some change quickly or slowly over time.As a user moves away from the artificial concept of average, the experience that person has and the relationship they have with your product that has been designed for average can start to suffer. Delightful might become usable. Usable might become adequate. And for some, the product is not usable at all.Average often forgets the extremes. But if we design for the extremes, the average will take care of itself.

Sarah Pulis

Sarah is the cofounder and accessibility services director at Intopia. Sarah has extensive experience helping organisations to create more inclusive digital experiences at both a strategic and a technical level. She’s known to be an extremely passionate advocate of accessibility - she'll happily talk your ear off about it.

Sarah is also founder of A11y Bytes and A11y Camp, Australia's largest community events focused on increasing awareness and supporting inclusive design and digital accessibility.

Don't miss your chance to see Sarah Pulis and many other inspiring speakers at Web Directions Summit.

Tickets start at $999, for two in-depth days with the world's leading product, design and engineering experts.

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Two big tracks, one Product/Design, one Developer focused, plus stellar keynotes and much more.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

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