Web Directions Summit 2017

Session Details

Lauren Lucchese

Designing Conversations

Lauren Lucchese Head of AI Content CapitalOne

As designers, we all know that creating a product or experience that people know how (and actually want!) to engage with is everything. With GUIs, we can design visual cues that assist with usability and solve for understandability. But, how do we design for conversational UIs, when the content is the experience, and words are the interface?

In this session, Lauren will talk about how to design contextually relevant conversations for bots that evoke emotion and lead to relationships rooted in trust, empathy, and understanding.

Lauren Lucchese

Lauren is an AI Designer, writer, and editor, who designs content that informs, engages, and builds trust. At Capital One Lauren leads a team of writers that shape trusted, likable Conversational UIs, including voice.

That team is part of a larger Conversation Design team at Capital One, together working to bring humanity and clarity to every experience they design.

Don't miss your chance to see Lauren Lucchese and many other inspiring speakers at Web Directions Summit.

Tickets start at $999, for two in-depth days with the world's leading product, design and engineering experts.

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Two big tracks, one Product/Design, one Developer focused, plus stellar keynotes and much more.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

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