A Web Directions event Transform 2017 Australia's Digital Government Conference

Session Details

Sarah Atkinson

Prevailing The Transformation Pendulum

Sarah Atkinson Co-founder, Pragmateam

Transformation is hard. It is complex. It is multifaceted.

There is no clear right or wrong way to be successful; instead there are guiding principles to anchor to and contextual decisions to make.

In this session, Sarah will walk through examples of transformation learnings, with a particular focus on the importance of People and Culture.

  • What are the varied definitions and approaches to “transformation”?
  • How can we break transformations down into achievable slices rather than an overwhelming mammoth?
  • How does “leadership” change in this new world? What is the ask of our leaders?
  • What does it mean for the people, talent and underlying culture? How do we ensure our people are supported and thriving throughout a transformation?
  • What is the value of delivery during transformation for the end user?

Sarah Atkinson

Sarah is a practitioner and realist at heart. Curiosity, experimentation and pragmatism are at the core of Sarah’s DNA.

Her hands on experience and passion is backed by over 15 years of successfully building, coaching and leading teams through to working with senior executives.

Having led a number of large scale transformations, Sarah co-founded Pragmateam, to provide Agile transformation, training, coaching and delivery services with like-minded practitioners.

Sarah and team are now leading transformation initiatives in government agencies. Pragmateam is passionate about supporting leadership to achieve their strategic goals, whilst working closely with the teams on the ground to increase their capability through delivery.

Don't miss your chance to see Sarah and other inspiring speakers at Transform.

Tickets start at $599, for an in-depth day with the world's leading Government digital service design experts.

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Australia's Digital Government Conference.

CanberraWorkshop March 29th Conference March 30th

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What is Transform?

Australia's Digital Government Conference

As user centric approaches to Government service delivery, pioneered by the UK Government Digital Service change how Governments worldwide meet their citizen's needs, Web Directions brings you experts from the GDS, Code For America, the US Digital Service and Australia's own Digital Transformation Office to address this vital issue.

Whether you're in Federal, State or Local Government, or work with Governments of any level to deliver services, Transform will keep you up to date with developments in Government service design and delivery.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

our audience watches intently

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2017, we'll be organising Respond in Sydney, Melbourne and Brisbane Transform in Canberra, Code in Sydney, Melbourne and Brisbane, and Direction in Sydney.

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.