A Web Directions event Transform The Government Transformation Conference 2017

CanberraMarch 29 & 30, 2017National Museum of Australia

A Conference on transforming government digital service delivery, from the creators of GovHack

Why attend?

As human centred approaches to Government service delivery, pioneered by the UK Government Digital Service change how Governments worldwide meet their citizens' needs, Web Directions brings you experts from around the world to address transformation, and human centred service delivery in Government.

Whether you're in Federal, State or Local Government, or work with Governments of any level to deliver services, Transform will keep you up to date with developments in Government tranformation and service design and delivery.

Who should attend?

Web Direction's events focus on practitioners and the practical, with world leading experts who implement the ideas they're talking about. We eschew panels for in depth sessions and case studies.

Transform is designed for everyone involved in government transformation: service designers, Web designers, front end developers, product owners, product designers, UX experts, user researchers, web, interaction designers, agile and transformation coaches in all levels of government, and independent professionals and agencies who work with them.

speakers and audience

Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

What we covered in 2016

The Wrap Cover
Go even deeper and download a copy of The Wrap, our in-depth write up of every session from Transform 2016.

Want to see what you missed in 2016? From the US Digital Service's Dana Chisnell, Code for America's Dan Hon, the DTO's Leisa Reichelt, and local experts from State and Federal Government.

Watch key presentations from Transform 2016

Dan Hon

Transforming Government communication and content

Dan Hon Code for America

The jokes of "Yes Minister" frequently revolve around the Governmental use of language to obfuscate and misdirect, and still resonate today, a quarter of a century or more after it first aired.

Read More

Leisa Reichelt

User-centred Government through digital services

Leisa Reichelt Digital Transformation Office

Leisa will outline the overall approach to rebuilding Government services from the ground up with a focus on the citizen first the DTO is now applying to a number of pilot projects.

Read More

Dana Chisnell

Redesigning the citizen experience

Dana Chisnell US Digital Service

Modernizing government, understandably, feels like a huge task. This is because government acts like it is in the business of carrying out legislation using IT as a necessary evil.

Read More

Keep up to date

Be the first to hear about speakers, the best possible prices, and get your copy of The Wrap, our wrap up of every session from the 2016 conference. Or register now for the best price.

Big Ideas

Each session is anchored by inspiring talks from the leading minds in Government digital service delivery.

Ben Holliday

Collective small actions: Service Design in Government

Ben Holliday UK DWP

In this talk Ben will tell his story of designing digital by default services for GOV.UK. Starting at the UK Government Digital Service and then leading the design team at the UK’s largest government department, the Department for Work & Pensions.

Read More

Dan Sheldon

The Government IT Self-Harm Playbook

Dan Sheldon UK GDS

We've seen a huge improvement in the digital approach of governments worldwide - from GDS in the UK to DTA in Australia. But despite the progress over the past few years  no matter how well intentioned, when it comes to IT government can't stop itself from self-harming.

Read More

Ariel Kennan

Making Public Services Effective and Accessible

Ariel Kennan NYC Mayors Office

Our goal for service design is simple: we aim to make public services as effective and accessible as possible for our residents. In this talk Ariel will share tools and tactics to bring service design to your work and share examples of success from New York City.

Read More

Plus in-depth sessions

Sarah Atkinson

Prevailing The Transformation Pendulum

Sarah Atkinson Pragmateam

Transformation is hard. It is complex. It is multifaceted.

There is no clear right or wrong way to be successful; instead there are guiding principles to anchor to and contextual decisions to make.

In this session, Sarah will walk through examples of transformation learnings, with a particular focus on the importance of People and Culture.

Read More

Stewart Hay

Digital accessibility in a post truth world

Stewart Hay Intopia

Details of these exemplary case studies coming soon.

Read More

Jenny Hunter

It's not over when it's over

Jenny Hunter Head of Digital, BOM

In this presentation Jenny Hunter, Head of Digital at BOM, addresses the challenges they face moving key stakeholders to an agile and iterative product mindset, and techniques they are using to change thinking to being more evergreen when it comes to digital projects.

Read More

Brian Dargan

Co-creating with your citizen consumers

Brian Dargan & Luke Hymers Mentally Friendly

Over eight weeks (December 2016 / January 2017) Mentally Friendly ran four agile research sprints using co-design and design thinking methodology to uncover insights from NSW citizens to assist and inform the NSW Government's Digital Service Transformation Strategy.

The outcome was a scalable framework of insights, priorities and principles which flows from the individual level (persona) through to the citizen-customer level (global). To encourage active usage of the research we built an interactive diagnostic tool to navigate segmented insights, priorities and principles which all government agencies can use to inform digital service design relative to their intended audiences needs and requirements.

Read More

Catherine Thompson

The latest on the Digital Marketplace

Catherine Thompson DTA

As of early March, the Digital Marketplace features over 350 sellers, across the full spectrum of digital services. Hear what's new, and coming next for the marketplace, whether you're a buyer or seller of services.

Read More

Belinda Kellar

Personalised and proactive service delivery for seniors

Belinda Kellar DSITI, Qld

The Queensland Government has been working with older Queenslanders to improve access to concessions and the support they need to stay healthy and active for longer and make their money go further.

Read More


Transformation Playbook

with Dan Sheldon & Sarah Atkinson

Transformation is not simply about the services we deliver. It's about the organisation, its people, processes and of course the technology used to deliver those services. So we've brought together two half day workshops, that together cover the field.

Part I sees the co-founder of the new NHS.UK digital healthcare service Dan Sheldon take a honest look at the way government works and how to deliver value despite of it.

Part II addresses the reality of agile practices in Government, with Sarah Atkinson, who's worked extensively with the private and public sector including with the DTA and DIIS as an agile and transformation advisor.

From $399 for conference attendees, $599 workshop-only

  • 9am–5pm, Wednesday March 29th
  • National Museum of Australia, Canberra


Transform 2017 will be held at the The National Museum of Australia, in Canberra.

  • Lawson Crescent,
  • Acton Peninsula
  • ACT 2601

Getting there:

Driving: A short drive south-west of the city, on Acton Peninsula, by Lake Burley Griffin.

Bus: ACTION buses runs route 7 to the National Museum on weekdays


Within a short distance of the National Museum there are many accomodation options, from budget to 5 star.

Here's what we found close by for the dates around the conference on Wotif (prices are for 2 nights)

Find the right ticket for you


  • conference

  • workshops

  • $999 before March 3rd
  • $1099 Standard


  • conference

  • $599 before March 3rd
  • $699 Standard

Workshop Day

  • workshops

  • $599 before March 3rd
  • $699 Standard


  • Conference March 30th
  • Catered lunch and breaks
  • Networking reception
tick to indicate this benefit is included for gold ticket holders tick to indicate this benefit is included for silver ticket holders


  • Workshops March 29th
  • Catered lunch and breaks
tick to indicate this benefit is included for gold ticket holders tick to indicate this benefit is included for gold ticket holders

Find the conference pass for you

Combined Pass

  • Conference

  • Workshop

  • $999 before March 3rd
  • $1099 Standard

Sold Out


  • Conference

  • $599 before March 3rd
  • $699 Standard



  • Workshop

  • $599 before March 3rd
  • $699 Standard

Sold Out

Learn together

Teams get more

Send a team of 3 or more to Transform 17 and save $100 per attendee off the current prevailing price.

Just register 3 or more people and you'll automatically get the discount for the conference, or conference/workshop combination.

Special Pricing

To make it even more affordable to attend we're offering even better pricing for a number of different types of attendee.

Local Government employees can save $100 when you register, using the code local when you register.

Independent contractors/freelancers also save $100 using the code indie when you register

Not quite sure if you qualify? Drop us a line. We're always as generous as possible.

The price of anything is the amount of life you exchange for it

Henry David Thoreau

We know you are busy

Creating and managing a great team, exploring the creative limits of today's technology, and tomorrow's. We know your life is full to the brim with meetings you can't miss.

What we'll deliver is ROT (return on your time). We'll help you save time avoiding rabbit holes of hype that doesn't match reality. We'll help you invest your time wisely in the technologies, ideas and projects that will deliver for your company, clients and partners.


At Web Directions we work closely with partners to help make our events even better. Sponsor our coffee, reception, recharge station, or other valued activities and start or grow your relationship with our highly qualified audience.

Contact us for more on how we work can work with you to help you be even more awesome.


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Media Partners

Government News

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.