A Web Directions event Transform 2017 Australia's Digital Government Conference

Session Details

Brian Dargan

Co-creating with citizen consumers

Brian Dargan & Luke Hymers Mentally Friendly

Over eight weeks (December 2016 / January 2017) Mentally Friendly ran four agile research sprints using co-design and design thinking methodology to uncover insights from NSW citizens to assist and inform the NSW Government's Digital Service Transformation Strategy.

The team built and ran multiple participatory co-design workshop and laboratories involving NSW Government stakeholders and diverse groups of citizen-customers, representative of the whole of NSW population. The team synthesised and designed each workshop off the back of insights and priorities uncovered from the previous sprints workshops.

The workshops garnered participant-generated qualitative insights, which the team then coupled with quantitative research to form four citizen-customer segments and six citizen customer personas. Each of their required service priorities and principles were then mapped for incorporation into the government's transformation strategy.

The outcome was a scalable framework of insights, priorities and principles which flows from the individual level (persona) through to the citizen-customer level (global). To encourage active usage of the research we built an interactive diagnostic tool to navigate segmented insights, priorities and principles which all government agencies can use to inform digital service design relative to their intended audiences needs and requirements.

Brian Dargan

Brian leads the Strategy team that sits within Mentally Friendly the Digital Product Studio based in Sydney and London. He and the team spend their days questioning technologies, pushing business boundaries and innovating strategies. So as to take their clients’ businesses on a co-created journey to create or transform something with a measurable output, quickly.

Brian shares 17 years of digital strategy experience in Europe, The US, Asia and Australia including stints as Head of Strategy in DigitasLBi (London), Mirum (Singapore) and The White Agency (Sydney & Melbourne).

Luke Hymers

Luke is a Product Manager at Mentally Friendly with a strong record in experience, service and product design, development and management, strategy, innovation and transformation.

Having developed a keen interest in exploring the opportunities which lie at the intersect of people, technology and data, he decided to hop to the agency side of the fence at Mentally Friendly so he could tackle interesting problems more frequently and help others navigate bureaucracy.

He's driven by the challenge of innovating new products and services and removing friction from existing ones.

Don't miss your chance to see Brian and other inspiring speakers at Transform.

Tickets start at $599, for an in-depth day with the world's leading Government digital service design experts.

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Australia's Digital Government Conference.

CanberraWorkshop March 29th Conference March 30th

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What is Transform?

Australia's Digital Government Conference

As user centric approaches to Government service delivery, pioneered by the UK Government Digital Service change how Governments worldwide meet their citizen's needs, Web Directions brings you experts from the GDS, Code For America, the US Digital Service and Australia's own Digital Transformation Office to address this vital issue.

Whether you're in Federal, State or Local Government, or work with Governments of any level to deliver services, Transform will keep you up to date with developments in Government service design and delivery.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

our audience watches intently

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2017, we'll be organising Respond in Sydney, Melbourne and Brisbane Transform in Canberra, Code in Sydney, Melbourne and Brisbane, and Direction in Sydney.

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.