Web Directions Design 2019 The Design conference

Session Details

Katja Forbes

Being Human in the Age of AI

Katja Forbes Managing Director Designit (ANZ)

There’s no doubt we’ve entered the Fourth Industrial Revolution, a new era of intelligence-based technological change transforming the way we work, live and relate to each other as well as the companies we buy and engage with.

We can already see this through the wave of artificial intelligence-based technologies coming to the fore, impacting all aspects of engagement. Whether it’s servicing consumers through virtual assistants, for example, or pre-empting their choices and preferences through predictive analytics, AI is quickly pervading interactions and their outcomes. AI’s impact is also increasingly apparent via robotics and automated technologies creating a new type of organisation, shaking up ways we work and new forms of collaboration.

But even as we further embrace AI and the idea that machines will make increasingly autonomous decisions, what’s equally clear is how important the human element remains in the enterprise. Far from AI machines running the world, it’s organisations that harness both machines and human ingenuity that will be best positioned for success.

Katja Forbes will talk about how do we design for AI and also successfully balance the rise of the machine with human-centred values and intuition?

Katja Forbes

Katja Forbes is the Managing Director of Designit, Australia & New Zealand, a strategic design firm who work with ambitious brands to create high-impact products, services, systems and spaces – that people love. Katja is proud to be an International Director on the Global Board of the Interaction Design Association (IxDA).

Don't miss your chance to see Katja Forbes and many other inspiring speakers at Design 19.

Tickets start at $1195, for two in-depth days with the world's leading design experts.

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Australia's design conference.

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What is Design?

Australia's digital product design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

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Code of Conduct

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