Year round learning for product, design and engineering professionals

Matt Webb – Opening keynote: Escalante

Web Directions South 2009, Sydney Convention Centre, October 8 9.10am.

Matt Webb PortraitThe long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.

The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web – breaking down publishing and consuming from day zero – for where we might be heading in a world bigger than we can really see, and we can look at design – playful and rational all at once – to help us figure out what to do when we get there.

Christian Crumlish – Designing social interfaces

Christian Crumlish PortraitDesigning for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. Christian will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.

Suze Ingram – Would you like service design with that?

Suze Ingram PortraitService design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.

Luke Stevens – Data driven design

Luke Stevens PortraitFar from being the enemy, data can be a designer’s best friend. So much so that it just might be the backbone of the next evolution of web design. Data doesn’t mean less creativity and experimentation, it means more. We’ve learned how to design sites that look good, and we know how to mark up our pages with web standards. Now it’s time to figure out what performs best.

Grant Robinson – Visualising the user experience

Grant Robinson PortraitRapid prototyping. Widely acclaimed as one of the best ways to create great user experiences, it isn’t without its own pitfalls. This session will discuss the pros and cons of different prototyping techniques, and introduce a new technique called “screenflows” that focuses on visualising the user experience. Discover how to combine the best of paper prototyping, wireframes and HTML prototyping into one simple and effective prototyping technique. Learn how using this method can dramatically decrease the need for documentation, while increasing the speed and agility of the development process.

Jeremy Yuille – The social life of visualization

Jeremy Yuille PortraitWhen visualization is coupled with collective intelligence it becomes a very powerful tool for making sense of the data that is now an increasing part of our personal and organizational experience. But how do you design social web applications so they can use visualization effectively?

Ruth Ellison – Integrating accessibility into design

Web Directions South 2008, Sydney Convention Centre, September 26 2.40pm.

Ruth Ellison PortraitWhen developing websites or web applications, we often follow the principles of web standards, Web Content Accessibility Guidelines and other accessibility guidelines. But is this enough? In this session, Ruth will look at how we can develop accessible web products by taking a holistic approach to web accessibility. She will look at different ways of incorporating accessibility into the design process to produce accessible and useful user experiences. This presentation will focus on the user experience design process by drawing on examples and learnings from Ruth’s work in Government.

Jeffrey Veen – Designing our way through data

Web Directions South 2008, Sydney Convention Centre, September 26 9.10am.

Jeffrey Veen PortraitThe hype around Web 2.0 continues to increase to the point of absurdity. We hear all about a rich web of data, but what can we learn from these trends to actually apply to our designs? You’ll take a tour through the past, present, and future of the web to answer these questions and more:

  • What can we learn from the rich history of data visualization to inform our designs today?
  • How can we do amazing work while battle the constant constraints we find ourselves up against?
  • How do we really incorporate users into our practice of user experience?

Lisa Herrod – Usability: more than skin deep

A presentation given at at Web Directions Government, Old Parliament House, Canberra, May 19 2008.

Lisa Herrod PortraitWeb Usability is far more complex than user testing and interaction design alone. And while interface design is an important consideration, there’s more to a usable site than what’s on the surface.

We all know the importance of accessibility and web standards, so let’s take that knowledge one step further and into the realm of usability. In this session Lisa Herrod will redefine the common definition of usability by introducing a greater focus on accessibility and web standards. By taking a more holistic approach you will soon see why usability is more than skin deep.

Oliver Weidlich – The mobile web user experience – we’re starting to get it right!

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Oliver Wiedlich PortraitHistorically the mobile web has been a terrible experience, but things are starting to change. Really! We are now at the point that the mobile web is becoming easier to access, both on-deck & off-deck, there’s useful & tailored services out there, and killing some time on the train home doesn’t cost more than your weekly train ticket. We’ll check out the latest and greatest in the world of mobile web and what makes them different from the others. We will also cover the important things to keep in mind for making a better mobile web customer experience.

Mathew Patterson – Delivering user experience to the inbox: designing for email

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Matthew Patterson PortraitSo you’ve designed a fantastic website for your client, tested in all the major browsers and everything looks great. Now they want to send an email newsletter to all their customers, using the new design.

No problem right? Just need to test in Outlook 07, and 06. Yahoo and Hotmail too, of course. Oh, and Gmail, Lotus Notes, AOL…Of course, the design may not work that well for an email anyway, and isn’t there some kind of anti-spam laws?

Like it or not, HTML email is here to stay and the responsibility for doing it right belongs to web designers. Learn how to plan, design and build an email newsletter that will provide a great user experience to the recipients, and great value to your clients.

Andy Budd – Designing the experience curve

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Andy Budd PortraitThese days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they’ll be judging you on everything from the way the site looks to the tone of your error messages. And they won’t just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-line.

In this session Andy Budd will look at the 9 key factors that go into designing the perfect customer experience. By taking examples from the world around us, Andy will discuss how we can turn utilitarian experiences into something wonderful.

Andrew Kesper – ABC’s election site: making the most of dry data

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008, and Web Directions Government, Old Parliament House, Canberra, May 19 2008.

Andrew Kesper PortraitWhile elections can be exciting times, the underlying data – swings, booth counts, and the like is probably only riveting to psephological tragics. Yet the ABC’s election web site managed to take this raw data and make it attractive, compelling and interactive.

In this session, the ABC’s Andrew Kesper takes us through the election site, looking at the design decisions, and uses of technology like Ajax, Flash, and interactive maps – tools which have wide applicability for government sites looking to present data in more user-friendly and attractive ways.

Kimberly Elam – Five Essential Composition Tools for Web Typography

A presentation given at Web Directions North, Vancouver Canada, January 30 2008.

Kimberley Elam PortraitHave you ever seen a web site so clear, logical, and exquisitely composed it made you stop in your tracks? Have you wondered how the designer achieved such a stunning and cohesive design?

In this presentation, Kimberly Elam, designer and author of the best-selling “Geometry of Design” and “Typographic Systems” will reveal the mysterious relationships between proportion, visual systems, composition and aesthetics.

Too often excellent conceptual ideas suffer during the process of realization, in large part because the designer did not understand the essential visual principles. This presentation explores these elements and how they work by examining how the use of visual principles informs, even creates, beauty in typographic design, but, more importantly, how you can use these techniques to create cohesiveness in your own design. The wide range of visual examples are both informative and insightful, and any designer can benefit from learning or revisiting the rules governing the basics of typographic design.

Josh Williams – Bedroom to Boardroom

A presentation given at Web Directions North, Vancouver Canada, January 30 2008.

Josh Williams PortraitWhat happens when a designer decides to quit his day job, hang his shingle, and wakes up seven years later nowhere remotely close to where he imagined he would be? This frank, semi-informal discussion on the pros, cons, and potential progressions of a designer’s career
will explore the following:

  • Niching your design services
  • Crafting a salable product
  • The Web Designer of Tomorrow

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Web Directions South is the must-attend event of the year for anyone serious about web development

Phil Whitehouse General Manager, DT Sydney