Web Directions Year round learning for web and digital professionals

Matt Webb – Opening keynote: Escalante

Web Directions South 2009, Sydney Convention Centre, October 8 9.10am.

Session description

The long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.

The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web – breaking down publishing and consuming from day zero – for where we might be heading in a world bigger than we can really see, and we can look at design – playful and rational all at once – to help us figure out what to do when we get there.

About Matt Webb

Matt Webb PortraitMatt Webb is CEO of the design shop Schulze & Webb, which has a special focus on the social life of stuff. Projects include material prototypes for Nokia, Web strategy for the BBC, and an electronic puppet that brings you closer to your friends. Matt speaks on design and technology, is co-author of Mind Hacks – cognitive psychology for a general audience – and if you were to sum up his design interests in one word, it would be “politeness.” He can be found at interconnected.org and in London.

Photo credit Tom Coates

Follow Matt on Twitter: @genmon

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Phil Whitehouse General Manager, DT Sydney