Content Strategy is Dead, Long Live Content Strategy
You’re working in your organisation to improve content quality, accuracy and accessibility, so you develop (or perhaps redevelop) an enterprise content strategy. It promises to solve problems such as a bloated product, inaccurate or out of date information, and confusing services.
But can content strategy, as conventionally understood, actually do this? In today’s technological and economic climate, do we need to rethink the practice of content strategy?
In this talk I show how my team and I are approaching content strategy from a new lens, in response to some of the significant changes in our industry. I share tools and tactics that focus on content operations and governance, prioritising not the content output but the people and processes that are producing it.
Content operations may not sound thrilling, but I show that it’s through these methods that we’ve been able to create lasting product improvements.
Tori Sanderson
Tori has 15 years experience in designing and delivering content-heavy digital services. She has worked across private, public and NFP sectors, in everything from banking, to aged care, to international aid and development, and federal government.
Tori and her team at Pragma Partners have designed and delivered some of government’s biggest digital products, including flagship health care, COVID, cyber security and climate change services.