How to Prevent Content Crimes
Content Designers are detectives. With content cases to crack. We push pass the press, lift the police tape and get to work. We’re there from the start: asking difficult questions, taking notes and chasing leads.
Learn how we Content Designers can empower ourselves to dig deeper than the veiled brief. To turn over stones, follow the money and find clues through accessibility, SEO, style guides, research, legal and marketing. And how to be proactive to gain buy-in – so we can use all our skills and do work we’re proud of.
Scott Collins
Scott manages the Content Design Chapter at Telstra. He was the third writer at Telstra Digital when he started some 7 years ago, and now manages 42 Content Designers – across web, app, chatbot, APIs and more.