Mathew Patterson

Mathew Patterson Customer Service Educator Help Scout

Put yourself in a box: Delivering humanity via email

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Put yourself in a box: Delivering humanity via email

They gave you their email address. So now you fill it with “cheeky” sales letters and tedious promotional messages? What a waste.

Learn how some B2B companies are using their newsletters differently, to great result. They’re forging human connections that generative AI can’t match. Eliciting genuine feedback. Having an opinion. Here’s how.

Mathew Patterson

Drawing on a decade spent starting and growing a global SaaS support team, Mat is a customer service educator at Help Scout, crafting content that helps customer-centric companies deliver consistently excellent online service

Earlier in his career, Mat was a web designer for companies including and the Australian Stock Exchange.

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