Sweat the Small Stuff
How can we achieve quality content at scale?
Sure, we need to look at the big picture. But the micro is as important as the macro and – Lorien Kaye will argue – actually enables it.
Based on discussions with clients and questions from content design students, this presentation gives examples of the kinds of nitty gritty content practices and processes people want – and need – to get on top of. Whether it’s how to make sure user needs are front of mind when people create content, or exactly what to include in a content production spreadsheet, Lorien will share ways to get on top of the small stuff so that the big stuff is more achievable.
Lorien is one of the principals at Weave, a content strategy and content design agency based in Melbourne.
Working with clients in the government, corporate and not-for-profit sectors, as well as teaching Sarah Winters’ Content Design London courses, gives her great insight into what content people want to know and do.