Year round learning for product, design and engineering professionals

Craig Mod – How digital affects books and publishing

Craig Mod PortraitWe need to decouple the idea of ‘book’ from the mental image we carry around of ‘book.’ The innovation and benefit that digital brings to books and publishing lies less in how digital affects final artifacts, and more in how digital affects the systems leading up to and extending beyond those artifacts.

Matt Webb – Opening keynote: Escalante

Web Directions South 2009, Sydney Convention Centre, October 8 9.10am.

Matt Webb PortraitThe long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.

The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web – breaking down publishing and consuming from day zero – for where we might be heading in a world bigger than we can really see, and we can look at design – playful and rational all at once – to help us figure out what to do when we get there.

Deborah Schultz – It’s the people, stupid

Deborah Schultz PortraitThe most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand.

Mark Pesce – Closing keynote: This, that, and the other thing

Web Directions South 2008, Sydney Convention Centre, September 26 4.05pm.

Mark Pesce PortraitThis is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.

August de los Reyes – Predicting the past

Web Directions South 2008, Sydney Convention Centre, September 25 4.05pm.

August de los Reyes PortraitA new inflection point in human-computer interaction is upon us. Along with other technologies, Microsoft Surface marks a departure from graphical user interface or GUI into the world of Natural User Interface or NUI. This talk begins with discussion of emotional design and its importance in the future of society. The lens shifts to how one design team is thinking about designing for a new era in which emotional intent and intuitive interaction are the imperative. Using theoretical models drawn from a mix of history, science, philosophy, and even video game design, this presentation reveals principles behind experience design for Microsoft Surface and beyond.

Gabriel White – Sensing context in mobile design

Web Directions South 2008, Sydney Convention Centre, September 25 1.40pm.

Gabriel White PortraitMainstream mobile devices are being loaded with sensors. These devices can be used to create experiences that are tailored, adaptive and responsive to the way people live and work. Location-awareness allows devices to respond to place, networked address books enable socially rich communication experiences, and motion and gestural sensors empower designers to respond to context of use. All these elements are creating a ’sensitive ecosystem’; mobile devices that adapt gracefully to context and use.

This presentation will explore some of the design and technology trends that are shaping design for mobile devices, show examples of devices and services that are starting to take advantage of these trends, then explain how designers need to rethink design problems to take advantage of this technological ground-shift.

Jason Ryan – Govt 2.0: the public management challenge

A presentation given at Web Directions User Experience, Old Parliament House, Canberra, May 19 2008.

Jason Ryan PortraitTechnology changes present complex challenges and rich opportunities for senior public sector managers. Finding the balance between innovation and risk management is not easy in an environment where successful engagement depends upon relinquishing control. Using examples from New Zealand’s experience, Jason will share lessons and observations about the inevitable growing pains of public sector agencies as they evolve towards Govt 2.0.

Indi Young – Innovation With Mental Models

A presentation given at Web Directions North, Vancouver Canada, January 31 2008.

Indi Young PortraitIn his recent book, The Myths of Innovation, Scott Berkun argues that innovation does not happen in a flash of inspiration. Instead, it takes years of research to deeply understand a problem space. A designer who methodically examines, adopts, or discards various hypothesis about the topic is the one who comes up with the best solutions.

In this talk, Indi Young will present a methodical (but rapid!) approach to invention. Using a mental model diagram depicting the behavior of a customer segment, she will show how to recognize when your current offerings could do better at matching needs and how to synthesize new ideas.

With the ideas in this presentation, you will be able to think up new product ideas and improve upon old product features in a guided, strategic manner.

Stephen Cox – Building ethnography into the design process

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Stephen Cox Portrait Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

Scott Berkun – The myths of innovation

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Scott Berkun PortraitMuch of what we know about innovation is wrong. That’s the bet this entertaining keynote takes as it romps through the history of innovation, dispelling the mythologies we’ve constructed about how we got here. This talk, loosely based on Scott Berkun’s recent O’Reilly book (May 2007), will help you to recognize the myths, understand their popularity (even if you don’t believe in them), and how to use the truth of innovations past to help you in your work today.

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Going to #wds18 has given me inspiration to attend more conferences. Meeting tech folks like myself and learning from each other is pretty amazing!

Hinesh Patel Ruby and React Developer