A Web Directions event Respond 2016 Australia's Responsive Web Design Conference

Session Details

How we learned to love iterative design at Fairfax

Dina Gohil and Lucinda Burtt Fairfax Media

In 1995 the Sydney Morning Herald went online—and a hair breadth faster than many larger international news titles. More than two decades and countless redesigns later, the s​mh.com.au (and cooler cousin t​heage.com.au)​deliver breaking news to 4.4 million Australians every month. In this talk, Dina and Lucinda will give you behind‐the‐scenes access into how a media company, in a time of ultimate disruption, undertook their most ambitious replatforming‐cum‐redesign yet.

They’ll discuss the advantages of adaptive web design principles (versus responsive) while walking the line between internal needs and commercial considerations. They will also talk about what agile methodologies and iterative design means for designers—and how to get it right. Eighteen months, 24 cross‐functional team members, 1000s of internal and external user feedback comments… If you’ve every wondered what it’s like to work on a project that’s big, you won’t want to miss this talk.

Dina Gohil

Hailing from sunny London, Dina joined Fairfax almost 8 years ago and has been part of several huge projects during that time from the A​ustralian Financial Review​content management system migration (spanning web and print products) to management and production of the Good Food Guide​along with its sister apps and sites. Her biggest challenge yet has been the delivery of the new adaptive sites for the Sydney Morning Herald​and The Age.​Building and managing a cross-functional team integrating agile practices in a traditional culture has been a wild but hugely rewarding ride.

Lucinda Burtt

Lucinda has been shaping design at Fairfax Media for more than 7 years. She currently leads a cross‐functional team of user experience and visual design champions dedicated to providing disruptive, innovative and collaborative product solutions. As Head of Product Design, Lucinda has been tasked with building‐up an iterative design practice in a time of transformation. Her current work touches flagship news sites including the Sydney Morning Herald and lifestyle brands Good Food,​Traveller.​She’d like everyone to forget her first project which was an e‐invite for RSVP’s “Australia’s Hottest Tradie” competition.

Don't miss your chance to see Dina, Lucinda and many other inspiring speakers

Tickets start at $1099, for two days of the world's leading Web design experts.

Why not bring your co-workers: we've got great team offers.

Register Sydney Register Melbourne

Australia's Responsive Web Design Conference, now in Sydney and Melbourne.

SydneyApril 7–8

MelbourneApril 11–12

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What is Respond?

Australia's responsive web design conference, now in Sydney and Melbourne

Now in its third year, and curated by John Allsopp, cited by Ethan Marcotte as one of the originators of Responsive design, Respond goes beyond the technology, to address the myriad challenges we face in delivering modern, responsive Web experiences.

Featuring a mix of renowned international and local speakers, including the founder of Responsive Web Design Ethan Marcotte, Respond is one of the World's leading events for the Web industry.

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Praise for past Web Directions events

Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse, General Manager, DT Sydney

I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte, inventor of "responsive Web design"

Out of any conference, Web Directions is far and away our favourite

Dave Greiner, founder, Campaign Monitor

our audience watches intently

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2016, we'll be organising Respond in Sydney and Melbourne, Transform in Canberra, Code in Sydney and Melbourne, and Direction in Sydney.

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.