Year round learning for product, design and engineering professionals

Web Directions Code ’21 session spotlight–Web app installs: Why, when, how

Penny MchLachlan, Product Manager Chrome Web Platform, Google

Developers will learn

  • What does the ‘install capability’ unlock for users
  • What use cases are typically suitable for installed web apps, why & how not to annoy users by forcing them to install
  • When to ask the user to install for common use cases (and when not to!)
  • What patterns to use to promote installable web apps without being annoying
  • How to trigger the install prompt and measure interactions

About Penny MchLachlan

Penny is a Product Manager on the Chrome Web Platform team responsible for Chrome permissions, notifications, and progressive web apps. Penny is a co-founder of Mobify, now part of the Salesforce suite.

In 2022 we have a whole series of events for Front End Developers

Across 2022 Web Directions is presenting our series of online conferences for front end designers and developers. Focussed deep dives, they go far beyond what you might expect from conference programs.

Learn more and register now

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Priced individually from $195, or attend all 6, plus get access to our conference presentation platform Conffab for just $595, or $59 a month.

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I had an absolute blast, learnt so much, and met so many great people

Carmen Chung Software engineer, Valiant Finance