Web Directions Year round learning for web and digital professionals

Web Directions Code ’21 session spotlight–Web app installs: Why, when, how

Penny MchLachlan, Product Manager Chrome Web Platform, Google

Developers will learn

  • What does the ‘install capability’ unlock for users
  • What use cases are typically suitable for installed web apps, why & how not to annoy users by forcing them to install
  • When to ask the user to install for common use cases (and when not to!)
  • What patterns to use to promote installable web apps without being annoying
  • How to trigger the install prompt and measure interactions

About Penny MchLachlan

Penny is a Product Manager on the Chrome Web Platform team responsible for Chrome permissions, notifications, and progressive web apps. Penny is a co-founder of Mobify, now part of the Salesforce suite.

In 2021 we have a whole series of events for Front End Developers

Across 2021 Web Directions is presenting a series of online conferences for front end designers and developers. Focussed deep dives, they go far beyond what you might expect from conference programs.

Learn more and register now

Across the year we have 3 remaining conferences (Hover our CSS conference took place in April, Lazy Load focussed on performance in June and Global Scope our JavaScript conference in August), focussing on Progressive Web Apps, Accessibility, and Security, privacy and identity.

banners for all our remaining 2021 conferences Reads: Web Directions lazy load 2021  a conference on front end performance  Online, globally June 11 & 18 2021 Web Directions global scope 2021  a conference all about JavaScript  Online, globally July 23 & 30 2021 Web Directions Code 2021  a conference on progressive web apps and web platform  Online, globally Sept 17 & 24 2021 Web Directions aaa 2021  accessibility engineering for front end developers  Online, globally Late 2021 Web Directions Safe 2021  privacy, security, identity for front end developers  Online, globally Late 2021

Priced individually from $195, or attend all 6, plus get access to our conference presentation platform Conffab for just $595, or $59 a month.

delivering year round learning for front end and full stack professionals

Learn more about us

Three days of talks, two of them in the engineering room. Web Directions you have broken my brain.

Cheryl Gledhill Product Manager, BlueChilli