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Video Ristretto: Nathan McGinness – The perils and pitfalls of A/B testing

Nathan McGinnessOur short video blast from the recent past this week comes again from WD15. Nathan McGinness knows a thing or two or two about metrics, testing and analytics, and in this talk he’s the first to admit that A/B testing is hard – but that’s not to say it can’t be an invaluable tool.

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