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Video of the Week: Andy Polaine– Design for the long term

As we build toward the launch of our Design conference program in a couple of weeks, we’re revisiting some of the presentations from last year’s Design conference.

Andy Polaine, co-author of Service Design: From Insight to Implementation, closed the conference with a mediation on design, and how so much design focusses on the short term.

Move fast and break things, sprint, be lean, be agile, ship, iterate. These are the mantras of our digital design world and they have jettisoned us out of the fossilised age of hierarchical edifices and waterfall management. But they have come at the cost of long-term thinking and deep reflection. Rapid iteration and half-broken MVPs are fine for First World problems, but a different kind of lens is critical digital when these platforms and services are woven into the fabric of society.

It’s one of the most memorable presentations from our recent conferences, so I highly recommend taking a little bit of time, for Design for the Long Term.

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Thoroughly enjoyed Web Directions — met some great people, heard some inspiring presenters and added a whole bunch of things to my to-do list.

Joel Roberts Web Developer