Year round learning for product, design and engineering professionals

Transform 2017 – The Launch

Last year, Web Directions held our first full conference focused on improving how government provides information and services, Transform. This tapped into discussions across the globe around digital transformation: drawing on the opportunities provided by emerging technologies to change for the better the way governments communicate with their citizens.

Transform was a great success and is now a part of our annual line-up of conferences. Transform 2017 will take place on 29-30 March at the National Museum in Canberra. Digital transformation is not, after all, a one-off exercise – it’s a continuous process that represents an inevitable shift from our analogue past to a digital future.

The transformation of government services will run into obstacles and challenges and we must find ways to overcome them, all while dealing with the vagaries and nuances of the political systems that underpin – and sometimes impede – the delivery of government services and information.

Why Transform?

Transform brings you speakers from around the world who are themselves practitioners. Transform is not about theories and hypotheses – it’s about those who do the work sharing their knowledge with you to improve outcomes for consumers, agencies, organisations and government itself.

Whether you’re in Federal, State or Local Government, or work with governments of any level to deliver services, Transform will put your own experiences in perspective, bring you new ways of looking at your own challenges and keep you up-to-date with all kinds of developments in government service design and delivery.


There’s plenty of detail on speakers and their talks on the Transform website – including the full schedule – but, in brief:

Not just a conference

While Day Two of Transform will be given over to our five main speakers plus a series of case studies, Day One will feature a full-day workshop in two parts that will let you get a little more hands-on.

In the morning, Dan Sheldon will lead you through A survival guide for digital government, taking an “honest look at the way government works and how to deliver value despite of it. If you’re a digital practitioner, this session will equip you to deal with the world around you while staying sane.”

Sarah Atkinson takes over for the afternoon session on Real World Transformation, in which you’ll be introduced to “tools and techniques which form the foundation of affecting transformation, bringing to life behaviours and characteristics underpinning the Digital Services Standard”.

Together, these two sessions comprise a full day we’re calling The Transformation Playbook.


Stay in contact with us on this – as we get closer to the date, you’ll see there’s even more to Transform than we’ve just described.

Register now to save

Registrations for Transform 2017 are open now. Until 22 February, you can register for both the conference and workshop for just $999 (GST inclusive), a saving of $100 off the regular ticket price. Discounts are also available until 22 Feb for conference-only and workshop-only tickets.

Limited Tickets

Please be aware that there are limited tickets available for Transform 2017, due to the size of the venue. We do expect this conference to sell out, and we recommend you book early to make sure of your seat.

Is this for you?

Transform is not just for people working in government. It’s really for anyone with a stake in how governments deliver information and services to citizens. That’s a topic that affects an awful lot of people, including some of the most vulnerable in our community and some of the least able to deal with the sometimes over-complicated or archaic system currently in place.

We encourage attendance by people working with and for government departments and agencies, but also not-for-profit organisations, community-based groups, consumer advocacy groups, researchers and academics.

The kind of jobs held by Transform attendees range from senior management to the coalface, including service designers, web designers, front end developers, product owners, product designers, UX experts, user researchers, interaction designers, agile and transformation coaches and independent professionals.

Need some concrete evidence?

Last year’s Transform 2016 featured eight wonderful speakers representing USA, the UK, New Zealand, Australia (national), New South Wales, the Northern Territory and South Australia. Just to whet your appetite for 2017, you’ll find links on the Transform 2017 website to videos of the full presentations last year by the US Digital Service’s Dana Chisnell, Code for America’s Dan Hon, and the Australian DTO’s Leisa Reichelt.

You can also download a free copy of our digital post-conference magazine Wrap, with details of every 2016 presentation plus a few extras.

We’ll have plenty more to say about Transform 2017 in coming weeks but, in the meantime, let us know if you have any enquiries.

delivering year round learning for front end and full stack professionals

Learn more about us

Thanks for an amazing few days Web Directions. So many great themes of empathy, inclusion, collaboration, business impact through design, and keeping our future deeply human.

Laura van Doore Head of Product Design, Fathom