Simon Pascal Klein – Setting standards-friendly web type
Web typography has in the past two years seen a resurgence in interest and many would agree only rightly so, with most of the content on the web still textual. However the range of technical options available for setting type on the web is quite broad—not to mention the range of stylistic choices available—and often confusing. This session aims to demystify the current techniques available to set type on the web by comparing and contrasting the various options at hand while offering a set of good defaults and safe advice for not only making it accessible but also pleasurable to read.
Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.
The internet has been around long enough now that it has a proper history, and it has started to produce media and artefacts that live in and comment on that history. James will be talking about his work with writing, books and wikipedia that hopes to explain and illuminate this temporal depth.
We need to decouple the idea of ‘book’ from the mental image we carry around of ‘book.’ The innovation and benefit that digital brings to books and publishing lies less in how digital affects final artifacts, and more in how digital affects the systems leading up to and extending beyond those artifacts.
Web 2.0 is adding more and more content to our pages, especially features that are implemented in Ajax. But our web applications are evolving faster than the browsers that they run in. We don’t have to rely on or wait for the release of new browsers to make our web applications faster. In this session, Steve Souders discusses web performance best practices from his second book, Even Faster Web Sites. These time-saving techniques are used by the world’s most popular web sites to create a faster user experience, increase revenue, and reduce operating costs. Steve provides technical details about reducing the pain of JavaScript, as well as secrets for making your page load faster in emerging markets where network connectivity is a challenge.