A Web Directions event Direction 2017

SydneyNovember 9 & 10 2017

Where Australia's web & digital creative minds meet.

With a focus on product, experience and interaction design, Direction is two carefully curated days of the finest minds at the intersection of technology and design.

Missed the 2016 edition? Then save the date for 2017's event.

Be the first to hear about 2017's lineup

Missed out on the amazing 2016 event? Signup to our event announcements mailing list to get the first chance to register, at a great price (and get a complimentary digital copy of our fantastic new magazine, Scroll)

The price of anything is the amount of life you exchange for it

Henry David Thoreau

We know you are busy

Creating and managing a great team, exploring the creative limits of today's technology, and tomorrow's. We know your life is full to the brim with meetings you can't miss.

What we'll deliver is ROT (return on your time). We'll help you save time avoiding rabbit holes of hype that doesn't match reality. We'll help you invest your time wisely in the technologies, ideas and projects that will deliver for your company, clients and partners.

Praise for past Web Directions events

Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse, General Manager, DT Sydney

I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte, inventor of "responsive Web design"

Out of any conference, Web Directions is far and away our favourite

Dave Greiner, founder, Campaign Monitor

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.