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People, not users – video presentation from Rachel Binx

In this keynote from Web Directions South 2013, Rachel Binx argues for a more human-centric approach to designing web experiences. She explores the ways in which people invest themselves online, the obligations companies should feel towards those investments, and offers solutions for treating users a bit more like people

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Out of any conference, Web Directions is far and away our favourite

Dave Greiner Founder, Campaign Monitor