From Product Vision to Production Code: How AI Tools Enable Non-Engineers to Build Real Software

What happens when a product manager with zero software engineering experience decides to build a complete application? William Kirkwood did exactly that, using AI-powered tools like Cursor to create Luck—a fully production-ready application—within a single year.

William will share his journey from product concept to deployed software, revealing which AI development tools actually deliver, how his product management background proved surprisingly valuable, and the practical techniques he used to navigate technical decisions without traditional engineering expertise.

You'll learn:

• Which AI tools live up to the hype (and which don't)
• How to leverage product thinking in hands-on development
• Real strategies for building and shipping production software
• What's realistically possible for non-technical builders today

Whether you're a product manager seeking more autonomy, a designer wanting to prototype beyond mockups, or simply curious if AI can really democratize software development, this talk shows what's possible and gives you a practical roadmap.

Perfect for product managers, designers, and other non-engineers looking to expand their capabilities with AI-assisted development.