Adapting your WordPress Site to AI
This talk explores the coming “agentic web,” where AI assistants and automated agents retrieve, interpret, and act on information without a browser or a click—and what that means for WordPress sites. We’ll talk about changes in the flow of traffic, why content needs to serve both machines and humans, and practical steps to ensure your work remains visible, and valuable in an era when answers can be created before visitors ever see a site.
Robert Li
Dr. Robert Li is the Principal Solutions Engineer and APAC Team Lead at WP Engine. He drives AI adoption and strategy for the APAC region and customer facing technical teams for the region’s leading WordPress platform. He has a PhD in Science and Technology Studies, and over a decade of technical leadership experience.