With digital products, the saying “you never get a second chance at a first impression” is a cold hard fact. There are many hurdles that prevent a potential user from becoming a passionate user and the way that you onboard them to your product can make or break it.
Cameron Adams, who has spoken many times at our conferences, is now Chief Product Officer at Canva, who back last year when he spoke at Web Directions was approaching 5 million users (they’ve now passed 10 million), and they’ve learned a thing or two about converting the interested into the engaged. Here Cam shares some of their secrets, things you should do and things you should definitely not do to create an engaged user base.
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