Fast ≠ good

Everyone in design right now is being sold the same vision: generate faster, explore more, ship sooner. And the tools genuinely deliver on that. But somewhere in the rush, a quieter question is getting lost — are we building the right thing? For the right person? And does anyone actually own that answer?

This presentation takes an unexpected route to that question. It brings together a group of designers, thinkers and builders who never wrote a prompt, never ran a sprint, never opened Figma — and makes the case that they already solved for this moment. Through Dieter Rams on the danger of endless addition, Ray Eames on what ’working good’ really means, and a 1979 IBM training slide that reads like it was written last week, fast ≠ good argues that the principles that made great design great haven’t changed — they’ve just become more urgent. Come for the dead designers. Leave with three things you can use on Monday.