Humans in the Loop…But Where? Lessons from AI in Education, Retail, Financial Services, Utilities, Government, and Health
As AI becomes embedded in decision-making, design, service delivery and operations, the question is no longer simply whether humans remain ’in the loop’, but which loops genuinely require human judgement, empathy and accountability. Building on ideas first explored by Walter Benjamin in The Work of Art in the Age of Mechanical Reproduction, this session explores how technology reshapes human agency, how mediation between people and intelligent systems evolves, and where the tension between automation and perception becomes most critical. What is uniquely human at work today and how do organisations ensure those capabilities are preserved where they matter most?
Drawing on practical AI case studies across education, retail, financial services, utilities, government, and health, this talk contrasts scenarios where human–AI collaboration delivers measurable value with those where misplaced automation introduces risk, bias, or diminished customer experience. These examples highlight alternative futures, emerging governance patterns, and pragmatic frameworks for deciding where humans should lead, guide or simply oversee AI systems. Attendees will leave with grounded insights, transferable lessons and tangible signals for recognising when humans are positioned in the right loops, and when they are not.
Melissa Voderberg
Melissa Voderberg is a senior design executive with over 20 years leading customer experience and service design transformation programs across education, retail, utilities, health, transportation, hospitality, and government sectors.