Guilherme Epifanio & Sam Annand

Software Engineer, Design System & Tech Lead

Easygo

An AI-Assisted Brand Uplift at Scale

Monday, 7 December · 3:50 PM · Industry track

An AI-Assisted Brand Uplift at Scale

What if designers could build directly in the codebase? We used AI-assisted workflows to let designers prototype in production code with live preview links, while engineers focused on feasibility and scale. The result: a full brand uplift shipped in four weeks, with every role playing to its strengths.

Guilherme Epifanio

Guilherme is a Software Engineer on the Design System team at Easygo, where he helps build and maintain the multi brand, multi product design system. His work sits where design, frontend, and tooling meet: connecting Figma to code, building dashboards that track how the design system is actually used across teams, and automating the repetitive work that slows engineers down. Lately, much of that has meant figuring out how AI fits into real engineering workflows, and where it shouldn't. Outside of work, Guilherme helps organise IT.BR Australia, a community of Brazilians working in tech and can usually be found on the beach playing beach volleyball whenever Melbourne weather allows.

Sam Annand

Sam Annand is a Tech Lead at Easygo, where he leads work on the design system: the components, patterns and documentation that hundreds of engineers build on every day. More and more of those engineers are now AI agents. Sam has spent the past year figuring out what changes when your main user isn't a person, and how to build a design system that both humans and machines can use well.