Andrew Murphy
CEO
Prudixa
The five stages of losing our craft
The five stages of losing our craft
Your best engineer won't use AI tools. Your tech lead is using them but won't tell anyone. Your new grads don't understand what the fuss is about. And you, the leader, are supposed to have answers for all of them.
I've had some version of this coaching conversation every week for the past year. What I've found is that teams aren't just "resistant to change." They're grieving. And that grief follows a predictable pattern that, once you can name it, you can actually do something about.
This talk maps the five stages I'm watching play out across engineering teams right now: denial, anger, bargaining, depression, and an acceptance that looks nothing like the LinkedIn version.
For each stage, I'll share how to recognise it in yourself and your people, what to say (and what to absolutely not say), and how to help someone move forward without invalidating what they're feeling.
You'll walk away with a practical framework for the conversations your team needs you to have about AI, craft, and what it means to be an engineer now.
Andrew Murphy
Im Andrew, Co-founder & CEO of Prudixa and CTO of PatientNotes.app. Ive spent 20+ years in tech, from writing software to leading engineering teams. Alongside building businesses, I speak and teach about the skills developers need beyond coding.
🚀 Co-founder & CEO at Prudixa.
We're building AI wallets that talent teams and event organisers can fund and manage themselves, making it easier to provide AI access for hiring assessments, workshops and events.
It started with a conversation about candidates being asked to pay for AI tools to complete a hiring assessment. I believe that if you ask someone to use a tool to show what they can do, you should provide it.
🩺 CTO at PatientNotes.app Alongside Prudixa, Im CTO at PatientNotes.app, an AI healthcare company. That work gives me hands-on experience of building with AI and leading teams as the technology changes.