Avoiding Enshittification: Causes, Consequences & Cures
Digital products rarely fall apart all at once. More often, they slowly drift away from what users need, becoming cluttered, unresponsive and driven by the wrong metrics. Tim Hardaker names this slow decay for what it is and shows how to stop it in its tracks. With examples from his work leading ABC’s digital platforms, Tim shares how to reconnect product strategy with real audience needs. Expect sharp insights, practical methods, and a compelling case for always-on listening.
Tim Hardaker
Tim Hardaker has a career in Australian digital media stretching back two decades. With a specific interest in understanding how audiences discover, consume and share content through digital products and experiences, he's worked in product management and digital for the ABC since 2015 in a variety of roles focused on music, audio and emerging audiences including triple j, the Hottest 100 and ABC Listen. He led the Product Futures initiative for the ABC, defining a new strategic vision for the organisation’s suite of category leading digital products including ABC News, ABC iview and ABC listen, and now focuses on strategies to evolve the organisation’s personalisation and audience reengagement capabilities. Prior to joining the ABC he worked in content and commercial roles at awarded youth publisher Junkee Media.