Product ’19 session: Failure is an option–Nicole Brolan
As we countdown to Product ’19, our two day conference on all things product, we’re highlighting great sessions you can expect there.
If you like what you see, then why no get along? It’s in Melbourne on August 1 and 2. With a carefully curated program that addresses the full product lifecycle, Product is Australia’s only 2-day conference for product professionals.
Chief Product Officer
SEEK
Failure is an option
Humans are really bad at failure. We become emotionally invested in our decisions, and good old confirmation bias reassures us we’re on the right track. Even when we really have no idea where we are.
Modern aircraft though are literally always off track. Which is why they constantly course correct.
Continuous discovery is a structured product management framework for how we understand customer needs & then rapidly generate and test multiple distinct ideas to validate how to best address these needs
It’s about identifying your riskiest assumptions, and how to test them.
In this session Chief Product Officer at SEEK, Nicole Brolan, will show us not only is failure an option, if we’re not failing, we’re not innovating enough.
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