Web Directions Summit 2017

SydneyNovember 9 & 10 2017

Two big tracks, one Product/Design, one Developer focussed, plus stellar keynotes, and much more.

Why Web Directions Summit?

Our field is constantly changing, where last year's cutting edge is this year commonplace, and today's best practice is tomorrow's old hat. For well over a decade, we've tracked practices, patterns and technologies to keep our audience up to date.

Web Directions Summit brings together the whole team, with two curated tracks, one focussed on development and engineering, one focussed on design. For well over a decade we've brought together the finest minds at the intersection of technology and design, in at atmosphere unlike any other.

Who's it for?

The Design Team

Routinely UX, IxD, visual, Web, Front end and CX experts, Art Directors, Creative Directors, Experience Leads, Design Leads and Design Researchers all attend to hear world leading experts

The Engineering Team

We've got the whole front end development team covered: front end engineers, JavaScript and Web developers, engineering leads, engineering managers, devops experts, CTOs.

Leaders and Decision makers

To round it out, our audience is full of smart decision makers, who know taking the pulse of what's now, and next is vital in making the right strategic decisions. Two tracks, and a mixture of deep dive and high level sessions ensures there's something for you too. Meanwhile, outside the sessions, you'll find engaging showcases of technology and design to keep you thinking.

speakers and audience
  • 600+ Passionate attendees
  • 40 Transformational speakers
  • 2 Intense Days

Big Ideas

Start and end each day with inspiring talks from our industry's leading minds, including:

Chris Messina

Chris Messina Inventor, the hashtag

Chris Messina invented the use of the hashtag for Twitter, a convention now adopted across almost all social media. But Chris's contributions to the web go far beyond this one small significant innovation, from co-working (one of its originators) through Microformats and Web Standards, to deep thinking about the broader impact of technical advances on society, the economy and culture, and working with companies as diverse as Yahoo!, Firefox, Google and Uber.

Genevieve Bell

Genevieve Bell Professor, ANU

A renowned cultural anthropologist at Stanford University, Genevieve Bell moved to Intel in the late 1990s, eventually becoming Director of Intel's User Experience Research Group.

Now a Professor at the Australian National University College of Engineering and Computer Science, she focuses on bringing together "data science, design thinking and ethnography to drive new approaches in engineering; and ... exploring the questions of what it means to be human in a data-driven economy and world."

Dan Rubin

Dan Rubin Creative Director, Author

Born in Miami Beach and now living in London, Dan is a designer, photographer, and founder / creative director of webgraph, a multi-disciplinary studio based in the US.

He often leaks small chunks of his brain directly to Twitter, posts photos to Flickr, 500px, and Instagram, and on rare occasions uploads works-in-progress to Dribbble.

Tammy Everts

Tammy Everts CXO, Speed Curve

A long time expert on web performance and dev ops, after stints at Soasta and Radware she is now Chief Experience Officer at SpeedCurve, a provider of developer performance tooling.

Tammy is the author of the recent Time Is Money: The Business Value of Web Performance for O'Reilly, and is a co-chair of O'Reilly's Fluent and Velocity conferences.

Kyle Simpson

Kyle Simpson Author, You Don't Know JS series

Kyle Simpson is an Open Web Evangelist from Austin, TX. He's passionate about JavaScript, HTML5, real-time/peer-to-peer communications, and web performance. Otherwise, he's probably bored by it.

Kyle is the author of the You Don't Know JavaScript series, a workshop trainer, tech speaker, and avid OSS community member.

Lauren Lucchese

Lauren Lucchese Head of AI Content, Capital One

With a background in journalism, UX research, design and strategy, Lauren is now head of AI Content at one of the world's largest financial institutions, Capital One.

There she leads a team of writers who shape trusted, likable conversational UIs, including voice. They're part of a larger Conversation Design team @ Capital One, working together to bring humanity and clarity to every experience they design.

What we covered in 2016

Scroll Cover

Go even deeper with the Direction '16 edition of Scroll, our beautiful, event–themed magazine.

Profiles, interviews, articles and more.

The Wrap Cover
See what we covered last year–download a copy of The Wrap, our in-depth write up of every session from Direction 2016.

Be the first to hear about 2017's lineup

Who's speaking this year? We'll be announcing over the coming weeks. So signup to our event announcements mailing list to be the first to know as they drop, and trust us, you'll not want to miss this. Our Code 2017 conference recently sold out weeks ahead of the event, so don't miss out!

Find the conference pass for you

Gold Pass

  • conference

  • speaker dinner

  • conference video

  • $1,299 Until 15 Sept.
  • $1,399 Until 13 Oct.
  • $1,499 Standard

Silver Pass

  • conference

  • conference video

  • $1,199 Until 15 Sept.
  • $1,299 Until 13 Oct.
  • $1,399 Standard

Classic Pass

  • conference

  • $999 Until 15 Sept.
  • $1,099 Until 13 Oct.
  • $1,199 Standard

Conference 9–10 November

  • 2 day conference.
  • Happy Hour (& ½)
  • Awesome conference coffee
  • Sensational catered breaks

Conference Videos

Speaker Dinner 9 November ?

Your chance for a casual, one on one chat with a speaker or two, over a great meal with your peers.

Find the conference pass for you

Gold Pass

  • Conference

  • Speaker Dinner

  • Conference Video

    • $1,299 Until 15 Sept.
    • $1,399 Until 13 Oct.
    • $1,499 Standard

    Register Now!

    Silver Pass

    • conference

    • conference video

    • $1,199 Until 15 Sept.
    • $1,299 Until 13 Oct.
    • $1,399 Standard

    Register Now!

    Classic Pass

    • Conference

    • $999 Until 15 Sept.
    • $1,099 Until 13 Oct.
    • $1,199 Standard

    Register Now!

Bring the Team

Teams get more

Make it a team offsite with a difference. An amazing experience, with world leading expertise.

Send a team of five or more to Web Directions Summit and get even more. For the price of a Classic ticket per team member, you'll get:

  • A Silver pass for each attendee
  • A team licence to the videos from Web Directions Summit 2017

Just use the code team when you register.

Special pricing

We strive to make our events as affordable as possible, and so have a limited number of specially priced tickets for Charitable Not For Profits and freelancers. If you qualify, use the code nfp or freelance to get a Silver ticket for just $799.

Not sure if you qualify? Drop us a line, we try to be as generous as possible.

Our venue

Web Directions Summit takes place at the Australian Technology Park one stop from Central Station, Sydney.

Australian Technology Park,
2 Locomotive Street
Eveleigh, NSW, 2015

Getting there:

A short walk from Redfern Station, one stop from Central Station, ATP is super easy to access. Prking is however limited,


If you're coming from out of town, there are many hotel and serviced apartment style accommodation options in Sydney, a short train trip, or walk from ATP.

The price of anything is the amount of life you exchange for it

Henry David Thoreau

We know you are busy

Creating and managing a great team, exploring the creative limits of today's technology, and tomorrow's. We know your life is full to the brim with meetings you can't miss.

What we'll deliver is return on your time. We'll help you save time avoiding rabbit holes of hype that doesn't match reality. We'll help you invest your time wisely in the technologies, ideas and projects that will deliver for your company, clients and partners.

Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.