Mina Giang
Co-founder, Head of Product & Experiences
Oexa
You're Not Designing the Experience. You're Inheriting It
You're Not Designing the Experience. You're Inheriting It
Most of what shapes a healthcare experience was decided before you were in the room – by legislation, conformance requirements, and the data models beneath the interface. If you don't understand what sits there, you're not practising healthcare UX. You're decorating risk.
The Active Script List was designed to give Australians control over their own prescription data – portable, accessible, theirs. But not every risk was visible in the conformance requirements. And when the experience falls short, nobody blames the infrastructure. They blame the product.
In healthcare, a form is never just a form. It is a decision-making tool whose data flows into clinical decisions, funding models. dispensing systems, and records stored for years. The wrong simplification doesn't just lose data – it loses clinical meaning.
The most important UX decisions in healthcare are made upstream, before design even begins. The designers who make the biggest impact are the ones willing to go there – and ask to be in the room where those decisions are made.
Mina Giang
Mina Giang is a digital health advocate, UX leader, and co-founder of Oexa – a connected care ecosystem connecting providers, pharmacies, and health consumers to Australia's digital health infrastructure. She champions interoperability, consumer rights, and designs that work for real people navigating a fragmented system.
Mina has launched multiple digital health products including Scripty, a free consumer eScript app, Light, a clinical platform for pharmacies trusted by TerryWhite Chemmart, and Managed Intermediary, the gateway to Australia's national prescription infrastructure. She also serves as CPO of Mibowork, a psychosocial risk platform with clients including Royal Flying Doctor Service, QBE, and Foxtel.
An active contributor to the Australian Digital Health Agency ePrescribing Working Group, HL7 Australia, and Sparked AU, Mina is a published voice on healthcare UX and interoperability – writing from experience, with a bit of humour, because the system needs honest conversation as much as it needs good technology.
She is also a patient. Recently diagnosed, through major surgery, with more to come – she is building the system she needs to exist.