Maria Sereno

Maria Sereno

Accessibility & inclusive design specialist

Building your inclusive design toolkit

Friday, 28 August · 10:30 AM

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Building your inclusive design toolkit

Designing inclusively is more crucial now than ever.

Given the current state of tech -- the increasing pressure to speed up delivery, do more with data, harness more powerful tools, solve just about any problem with AI -- UX practitioners are poised to make impact on an immense scale. Reaching massive audiences more rapidly than ever, we can craft experiences that are simple, clear, usable.

We can also contribute to harming our users by not designing for their needs. And so we absolutely must account for the full breadth of human experience.

It can be daunting to think of expanding our scope from accessibility, which primarily accounts for disability, to consider other aspects of human diversity. With so many aspects to consider -- gender, sexuality, race, cultural heritage, language, geography, socioeconomics, literacy, trauma, and so much more -- where do we even begin?

In this talk, I'll cover foundations and tools to embed inclusive design into your work. I'll discuss key concepts like intersectionality and lived experience, share what approaches have worked for me, and get real about working within limited constraints.

The aim is not to get you thinking about taking an inclusive design course "sometime next year" or to give you a few books to add to your to-be-read list. The aim is to get you started on your toolkit now: with concrete actions and tools you can use in your current project, learning and iterating as you develop your own inclusive design practice.

We don't have to do everything all at once. But we must start now.

Maria Sereno

Maria (she/her) is a product designer tackling complex problems with intention and purpose: centring the people we're building for and the impact of our work on their lives. As a principal designer at National Australia Bank, she guided a design practice of 200+ on designing for greater inclusion and accessibility, developed frameworks for inclusive research and impact assessment; collaborated with product, engineering, and governance teams to embed inclusive design considerations into core processes across the enterprise.

Maria's approach to design interrogates large-scale patterns in complex systems without losing the meaning in detail. She examines product ecosystems and business and social contexts, but she also relishes going granular, to the level of component micro-interactions and token nomenclature.

In addition to the broad skillset she developed operating in tech startups (Linktree, modo, TeamForm) and her background in public policy and economics, Maria also draws from her communities' lived experience of disability, queerness, and being Othered. She continues to advocate for tech that is data-informed, trauma-responsive, designed from the margins, and driven by moving the "arc of the moral universe" towards justice.