Maria Sereno

Maria Sereno

Principal Inclusive Designer

Building your inclusive design toolkit

Building your inclusive design toolkit

While we may keenly want to design in an inclusive and accessible way, it can be overwhelming to get started -- inclusive design covers not just accessibility, but must also consider other dimensions: race and cultural diversity, gender and sexual orientation, trauma and vulnerability, digital inclusion, socioeconomic factors, and multiple literacies (digital, technological, financial, numbers, words) -- to name a few!

In this talk, I clarify key concepts that often come up in inclusive design -- like intersectionality and lived experience -- and then share key starting points that designers can use to build their own inclusive design toolkit. My aim for this session is for people to come away with actionable learnings and a baseline level of understanding to help cut through the overwhelm.

My desire to speak about this comes from over 10 years of study and community engagement, lived experience, and hands-on practice as a designer. I've been working on this idea for the past several months and plan to trial a light version with a private group, so if I'm accepted it won't be the first time I run it.

Maria Sereno

Maria (she/her) is a product designer tackling complex problems with intention and purpose: centring the people we're building for and the impact of our work on their lives. As a principal designer at National Australia Bank, she guided a design practice of 200+ on designing for greater inclusion and accessibility, developed frameworks for inclusive research and impact assessment; collaborated with product, engineering, and governance teams to embed inclusive design considerations into core processes across the enterprise.

As a queer, disabled woman of colour, Maria draws from her lived (and living) experience in addition to her work at tech startups (Linktree, modo, TeamForm) and her background in public policy and economics. She continues to advocate for tech that is data-informed, trauma-responsive, designed from the margins, and driven by moving the "arc of the moral universe" towards justice.