Design Shapes Context, Context Shapes Design

Over five years of working together across multiple projects, we've accumulated real, practical learnings about what it means to bring genuine context awareness into your design process, and this talk is the distillation of that. Through working case studies drawn from our own practice, we walk through the five dimensions of context, showing not just the theory but how we actually apply it day to day. People love to see how others work, and we pull back the curtain on that in a way that's honest, practical, and immediately useful. It's a technical design talk at heart, but it leaves you with something more: a redefinition of the designer's role in a world increasingly shaped by AI. You'll leave with tools you can use tomorrow, a renewed sense of purpose, and a completely ruined relationship with pesto.