Getting comfortable with the unknown

Every UX-er knows the feeling: You've landed in a new project, a new role, or a new organisation, and the brief is vague, the stakeholders have assumptions baked in, and nobody seems to agree on what the actual problem is. The instinct is to trust the process - but what if the process is the problem? This talk flips the script on how we navigate ambiguity, offering eight practical, immediately applicable tools for getting comfortable in the grey zone of not-knowing. Drawing on experience design, cognitive science, and the humbling realities of working in complex organisations, you'll leave with a concrete framework for naming your unknowns, challenging your assumptions, and making better decisions even when the path ahead isn't clear. Whether you're a seasoned practitioner or fresh in your career, comfort with uncertainty isn't a personality trait - it's a skill. And this talk will help you build it.