"Break Even" is about going from product-market fit, to experimenting with revenue models, to achieving profitability, based on my experience taking 7 Cups from an entirely free service running on seed capital to a profitable company without taking any venture capital rounds (with $5m in revenue in 2018 and on track for at least $20m in 2019).
“Break Even” offers insights from the arduous path of taking a raw startup idea to the rare milestone of profitability (first "ramen profitable" and ultimately revenue enough to grow on).
Christian Crumlish is the founder of Design in Product (dinp.xyz), a product leadership consultancy, and is currently advising the PathCheck Foundation (pathcheck.org) and Humanest (humanestcare.com)
He is a mentor at Code for America and StartX, and a fellow in the Rosenfeld Media Experts network. Christian earned an AB at Princeton in philosophy, where he graduated sine laude.
Formerly, he was head of product at 7 Cups, winner of the 2016 Stanford Medicine X Prize for health systems design and a 2019 World Economic Forum Pioneer. He has also co-chaired the monthly BayCHI program, was a director of product at CloudOn, was director of messaging products for AOL, was the last curator of the Yahoo design pattern library, and served two terms as a director of the late lamented Information Architecture Institute.
He is the author of Growing Product People: Creating a Product Culture One Person at a Time (Sense & Respond, 2020), Product Management for UX Designers (Rosenfeld Media, in press), as well as the bestselling The Internet for Busy People (McGraw-Hill), The Power of Many (Wiley), and co-author of Designing Social Interfaces (O’Reilly).
Christian lives in Palo Alto with his wife, Briggs Nisbet, and an ever-growing collection of ukuleles.