Responsible Intelligence: Ethics, AI, and Equitable Product Design
AI is transforming everything — from how we communicate to how we manage tasks in both our personal and professional lives. It holds incredible potential to support independence and improve access.
However, AI can also unintentionally reinforce ableism. When trained on biased data, AI systems risk producing unfair outcomes. Tools that assume 'typical' behaviours or ways of interacting often create experiences that can exclude. As AI adoption accelerates at an unprecedented pace, thoughtful and responsible innovation has never been more critical.
This session dives into how we can embed ethics and equity at the core of AI-driven product design. We’ll explore common pitfalls seen in today’s AI applications and share practical, actionable strategies to build more inclusive and fair products.
Sarah Pulis
Sarah Pulis is a prominent figure in the digital accessibility and inclusive design community. As the co-founder and director of Intopia, a leading digital accessibility consultancy, she has dedicated over a decade to creating a more inclusive digital world.
Known for her extensive knowledge and passionate advocacy, Sarah has been instrumental in helping numerous organisations embed accessibility into their digital products and services. Her expertise spans from high-level strategic planning with senior leadership to detailed technical guidance for product teams.
Beyond her role at Intopia, Sarah is the co-founder of A11y Bytes and A11y Camp, two of Australia's largest events focused on digital accessibility and inclusion.