JA Westenberg

JA Westenberg Tech Writer

Identity-Driven Products vs. Feature-Driven Products

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Identity-Driven Products vs. Feature-Driven Products

Every product competes on features, but the ones that break out compete on identity. People don’t just ask

what can this do for me? - they ask what does this say about me? From iPhones to CrossFit memberships, we buy tools that double as badges, status signals, and shortcuts to belonging.

This talk explores the difference between feature-driven products that fade into the noise and identity-driven products that command loyalty, culture, and evangelism.

JA Westenberg

Joan Westenberg is a writer (Wired, TIME, The Next Web etc) an angel investor, former CMO and award winning creative director. She writes Westenberg, The Index and Signalvs.

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