Current Feature Agency: Icelab
Tell us a little of the history of Icelab
Icelab started with two guys in a room in 2006, with a focus on building websites and interactives to tell complex stories in beautiful ways. Icelab grew to five people in Canberra before opening a Melbourne office in 2011: now they’re 15 strong, with people in Newcastle, Thailand and wherever their travels take them. Icelab’s clients are in the cultural, intellectual, scientific and business sectors, primarily museums, universities, and the literary and music scene.
What are some projects you're particularly proud of?
- Readings, site redesign and build
- Flemington on Cup day, one the first HTML5-based interactives
- Ongoing work of all kinds for the Museum of Australian Democracy
- APVI Solar Maps
Any awards?
Several MAPDA, Museums on the Web and PAGE awards for museum interactives Twice finalists in the McFarlane Prize at Web Directions, but never winners ಠ_ಠ
What's your ideal project? Client?
Icelab loves significant work which makes the world a better, smarter, more interesting place, getting deeply involved in all aspects of the project. Icelab’s ideal client is a successful organisation with a business need to fulfil or an important story to tell.
Anything else you'd like to tell us?
Icelab works four days a week, so there’s more time outside work for thinking, for living, for being better people. Sometimes they do side projects, like Decaf Sucks*, the coffee-review website and iPhone app.
*Decaf Sucks has helped us at Web Directions find more than acceptable coffee in as far flung places as Tokyo, Copenhagen and Kiama. If you're a coffee drinker, you should just go get it.