A Web Directions event Transform 2016 Australia's Digital Government Conference

Session Details

User-centred Government through digital services

Leisa Reichelt Digital Transformation Office

The UK's Government Digital Service, founded in 2011, has demonstrated that a focus on design, and user experience, driven by research, and by putting the citizen at the centre of design decisions, and making Government services "digital by default" not only benefits citizens by making it easier to access Government services, it saves Governments money.

A key part of the success of GDS was their Head of User Research, Leisa Reichelt, whom the Australian incarnation of the GDS, the Digital Transformation Office, was lucky enough to attract back home after a decade in the UK, as Head of Service Design and User Research.

In this session, Leisa will outline the overall approach to rebuilding Government services from the ground up with a focus on understanding real user needs. The DTO is now applying this approach to a number of projects including GOV.AU - the service delivery platform for government. And best of all, these are lessons you can apply as you redevelop your own online services.

Leisa Reichelt

Head of Service Design and User Research Digital Transformation Office and Former Head of User Research Government Digital Service, UK

As the Head of User Research at the UK Government Digital Service in the Cabinet Office, Leisa led a team of user researchers who work in agile, multidisciplinary teams to help continuously connect the people who design public services with the people who use them. The user research team ensure that government really understand what user needs are and supports experimentation and ongoing learning in iterative service design.

She is most proud of helping to build a cross government community of user researchers in the UK Government that now includes dozens of skilled and enthusiastic user researchers who share their knowledge and experience across the boundaries of government departments, and who have made a real difference in the design of service used by millions of people every day across the country.

Leisa has recently moved to Sydney, Australia to join the Digital Transformation Office in the Australian government where she is be building a multidisciplinary team who will help transform the design of public services in Australia.

Don't miss your chance to see Leisa and other inspiring speakers at Transform.

Tickets start at $599, for an in-depth day with the world's leading Government digital service design experts.

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Australia's Digital Government Conference.

CanberraWorkshop May 18th Conference May 19th

SydneyWorkshop May 23rd

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What is Transform?

Australia's Digital Government Conference

As user centric approaches to Government service delivery, pioneered by the UK Government Digital Service change how Governments worldwide meet their citizen's needs, Web Directions brings you experts from the GDS, Code For America, the US Digital Service and Australia's own Digital Transformation Office to address this vital issue.

Whether you're in Federal, State or Local Government, or work with Governments of any level to deliver services, Transform will keep you up to date with developments in Government service design and delivery.

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Praise for past Web Directions events

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Phil Whitehouse, General Manager, DT Sydney

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Ethan Marcotte, inventor of "responsive Web design"

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Dave Greiner, founder, Campaign Monitor

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About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2016, we'll be organising Respond in Sydney and Melbourne, Transform in Canberra, Code in Sydney and Melbourne, and Direction in Sydney.

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John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

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