Mathew Patterson – Delivering user experience to the inbox: designing for email
A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.
So you’ve designed a fantastic website for your client, tested in all the major browsers and everything looks great. Now they want to send an email newsletter to all their customers, using the new design.
No problem right? Just need to test in Outlook 07, and 06. Yahoo and Hotmail too, of course. Oh, and Gmail, Lotus Notes, AOL…Of course, the design may not work that well for an email anyway, and isn’t there some kind of anti-spam laws?
Like it or not, HTML email is here to stay and the responsibility for doing it right belongs to web designers. Learn how to plan, design and build an email newsletter that will provide a great user experience to the recipients, and great value to your clients.
Last year, Google released an experimental Greasemonkey API for Gmail: coding hooks that let anyone add CSS and Javascript to Gmail that enhances how it looks and behaves. Why would you want to do this? Why wouldn’t you? Hear how Google’s using Greasemonkey to distribute Gmail development amongst independent web developers–and how those developers are integrating their own product into Gmail — resulting in a Better Gmail for everyone.