Relly Annett-Baker – All The Small Things
In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words.
Tag: copywriting
Relly Annett-Baker – All the small things
Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.
Donna Spencer – Getting content right
A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.
We all know that great content is a core part of the website user experience. So why is it so hard to find content that isn’t dull, lifeless and uninteresting – blah, blah, blah?
Web content can be vibrant, interesting and fun. It can draw you in, fill your head and make you learn without having to think. And it’s not really hard to write. Three simple tricks can turn poor content into a great experience – remember that readers care more about themselves than you; write in real words with authentic voice; play show and tell.
This presentation will discuss these principles, with plenty of funny and not-so-funny examples. You’ll go away with practical steps to make your writing kick-ass. And you won’t even have to think.
Andy Clarke – Creating Inspired Design
A presentation given at Web Directions South, Sydney Australia, September 29 2006.
Designers are more than mere pixel pushers. The role of the creative designer working on the web has changed and will continue to change faster than ever before. In this session, Andy Clarke will discuss how designers should now play the pivotal part in the creation of engaging user experiences, binding together the roles of information architects, content authors and technical developers. It’s time to put designers in the hot seat.
