Kay Smoljak – Starting and running a successful web development business
Web Directions South 2008, Sydney Convention Centre, September 25 10.45am.
Working for yourself is a dream that many web designers and developers have. You can pick and choose your clients, work in your pajamas, and sleep in until 10am every day if you want to. But there’s a more serious side to starting a business, and lots of factors to consider if you decide to head out on your own. Kay will share the story of Clever Starfish’s journey from a seed of an idea to a thriving small business, with lots of handy hints for both things to do, and things not to do, along the way.
You’re a great web designer. You craft beautiful interfaces, you’ve nailed standards based design, and you’re at the top of your game. So now what? Based on real world experiences, this presentation encourages you, the modern web designer, to ignore the title on your business card and to start thinking about your real role in the development process – what you have to offer, what your team really needs, and what you could do to dramatically increase your value on a daily basis.
